Whether you write copy for your own business or you’re a freelance copywriter who writes for others, when you sit down to write copy, you’re a copywriter. Embrace it. Embracing

I was doodling on my iPad, trying to come up with an equation for The Sword of Courage, The Shield of Humility. And how courage and humility help you reach

What’s the enemy of deep humility? It’s quiet arrogance. Remember, deep humility is different than the popular “Don’t brag about yourself” idea of humility. So if the opposite of the

I’m a quiet guy who never brags.  Humble? Me? Absolutely.  “In fact, I don’t talk about my achievements enough. I should brag more!”  That’s what I told myself before I