If you’re a subject matter expert turned business owner, here’s the framework I recommend you follow. It’s called Expert Mountain.

You, the expert (or guru), sit at the top of the mountain. You’ve earned it through your study, accumulation of skills, and years of experience.

People come to you. As Dan Kennedy once said:

“Nobody forms a line for the guru at the bottom of the mountain.”

More to come on Expert Mountain. For now, study it.

About the Author

Billy Broas

Billy is the founder of The Five Lightbulbs®.

He got into marketing his late 20's, when he left his career at an engineering company to run his online business. He’s consulted on messaging to top entrepreneurs, including Tiago Forte, Ryan Deiss, and Leila Gharani.

Billy lives in San Diego with his wife, their two children, and an abundance of tasty Mexican food.