About The Five Lightbulbs

The Five Lightbulbs offers you a better way to create your marketing collateral.

No doubt about it: Your business is fueled by words. The words on your website, in your emails, your ads, and heck, even the words you say on a call with a prospect — those words matter.

How well do your words reflect the value you provide?

Because imagine each word you publish as a tiny sales person. Together, they form a sales army. They're out there, working for you. And each of these words can be a bad employee or good.

Are yours doing their job, or slacking?

The Five Lightbulbs gives you a loyal sales army. It gives you messaging that will go into the world and return with your perfect customers. It gives you peace of mind.

Where to start?

If you're in need of high-quality landing page copy, emails, ads, or whatever it may be -- we've got you. 

The best place to start is by learning The Five Lightbulbs framework, which will get you speaking the language. Learning it is free. We don't give you four Lightbulbs and charge for the fifth 😉

Next, decide what level of help you'd like, depending on your budget and frankly -- what you want. Do you want to develop your messaging as part of a class, where you can network and get feedback? Join our cohort-based course. It's also a lower investment.

Would you rather work with someone directly? We have options for that, too. See our Get Help page for more.

About Billy

Hi, I'm Billy Broas, the guy who created The Five Lightbulbs the fearless leader of this community.

Around here, we're on a mission: To adopt a simpler, smarter approach to marketing.

If you're in charge of marketing and selling your products, you're invited. People realize the difficulty of your task. Marketing is anything but easy; but it's oh so needed.

My background? Not sales and marketing, that's for sure. I'm a nerd who graduated college with degree in integrated science & technology. In my career, I worked on advanced clean energy projects.

I only learned marketing because I wanted to leave my job to run my beer brewing website.

The reason I created The Five Lightbulbs is because I wanted to give something different to people like me, people tasked with marketing their products. Everything else out there was way overcomplicated. The Five Lightbulbs is simple.

 But it's sophisticated, too. Even pro copywriters are now using The Five Lightbulbs.

Want to follow me?

If you care to read more about me, head to my personal website.

Even though I'm an introvert and love my alone time, I enjoy meeting good people. I'm not big on social media, but I am on Twitter. Follow me over there and if you're a 5 Lightbulb'er, say hey.

You can reach me through our website's contact form, but wait 2-3 weeks for a response (unless you're a client).

Rooting for you.