About The Five Lightbulbs

The Five Lightbulbs gives you a better way to write copy and create marketing material.

Your business is fueled by words: the words on your sales page, website, emails, ads, and even the words you say to a prospect on a sales call.

Those words matter.

Imagine each word you publish as a tiny salesperson. Together, those words form a sales army. Your sales army is out in the world, working for you. Are your words doing their job? Are they bringing you clients and customers? Or are they failing?

The Five Lightbulbs gives you messaging that goes into the world and returns with your perfect customers.

Where to start?

If you need higher-converting sales pages, websites, emails, ads, or ads -- we've got you.

The best place to start is by learning The Five Lightbulbs framework. That will get you speaking the language of the Lightbulbs. Learning the framework is 100% free. We don't give you four Lightbulbs and charge for the fifth.

There is also an email series at the bottom of this page that goes deeper into each Lightbulb.

But it's one thing to learn The Five Lightbulbs and another to turn them into a finished sales page. To get help creating your marketing material, your best option is to take our online course.

If you'd rather have someone do it for you, I take copywriting clients on a limited basis.

We also have a growing team of licensed partners trained and certified on The Five Lightbulbs. 

To ask about done-for-you copywriting, send us a message.

About Me

I'm Billy Broas, the creator of The Five Lightbulbs.

The framework was born out of necessity. While working with clients and teaching copywriting, I saw a need for a smarter, simpler approach to marketing. 

My background is not in sales and marketing -- that's for sure. I'm a nerd who graduated college with a degree in science and technology and then had an excellent career in the clean energy industry.

I only learned marketing because I wanted to leave that job to do my own thing (I quit my job to run a popular website I created on the topic of beer brewing.)

The Five Lightbulbs was created as a solution for people like me: non-marketers tasked with marketing their products. Today, the framework is used by both non-marketers and professional copywriters.

Good luck on your journey. Marketing is hard, but The Five Lightbulbs sure makes it easier.

Want to follow my work?

The best way is to subscribe to my weekly newsletter, Billy's Monday Lightbulb.

On social media, I'm active on Twitter and LinkedIn.

Rooting for you,


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