A Better Way to Write Your Sales Pages, Emails,
Facebook Ads, and More
Create your marketing material with The Five Lightbulbs® and never look back.
Billy's Five Lightbulbs framework will transform your marketing in ways you can’t even imagine.
Stephan Spencer, coauthor of The Art of SEO
A brilliant construct
David Garfinkel, coach to A-List copywriters and podcast host
Billy’s Five Lightbulbs framework allows you to focus on what’s important - and cut out all the crap.
Lux Narayan, entrepreneur and TED Speaker
The Five Lightbulbs is going to revolutionize marketing.
Erin-Ashley Kerti, Founder, Spiritual Mechanic
Download our collection of 5 Lightbulb marketing examples
Get inspired with real-life examples of The Five Lightbulbs.
Includes websites, FB ads, emails, and more.
Ready to enter the world of The Five Lightbulbs?
Learn the framework through a fun and memorable metaphor. Just a word of warning: Once you see The Lightbulbs, you can't unsee them.
About Billy
Meet Billy Broas, the creator of The Five Lightbulbs
At 29, Billy left a career in the energy industry to run his beer brewing website full time. He quickly realized he must learn marketing.
Billy dove in headfirst and was inspired. Always a curious person, he was thrilled to find that marketing allowed him to study the most interesting topic of all: people.
He saw that just like in real life, the most important thing in marketing is how you communicate with people. So while most in marketing were focused on software, hacks, and tactics, Billy focuses on what mattered most: the words and images needed to convey meaning to customers.
You can read more about Billy here.
After 10 years in the marketing space, I’ve come to learn that the loudest voices often have the least to say; all while the low-key badasses master their craft and achieve whiskey-clink wins behind closed doors.
That’s Billy.
He delivers Carl Sagan level genius with James Dean level cool.
Ry Schwartz, Copywriter and instructor for Copyhackers
I built Write of Passage on the back of Billy’s wisdom. For years, he was my #1 marketing advisor, and the course wouldn’t be where it is today without him.
David Perell, Founder of Write of Passage
Download our collection of 5 Lightbulb marketing examples
Get inspired with real-life examples of The Five Lightbulbs.
Includes websites, FB ads, emails, and more.