The Five Lightbulbs
Messaging Framework

Every product needs a strong marketing message. Billy Broas created this simple yet powerful framework to help you find it. Learn The Five Lightbulbs framework below.

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Each week, get an "aha" moment from Five Lightbulbs creator, Billy Broas.

His newsletter is different because he doesn't talk about shiny objects, short-lived marketing tactics, or social media. Instead, Billy focus on the deep strategies that matter most.

Join 3,000 other entrepreneurs and subscribe today.

Your email is never shared and you can always unsubscribe.

Laura Spinkle Headshot

"Billy's Monday Lightbulb could totally be paid, and what a gift to the world that it's not."

- Laura Sprinkle, Joint Venture Strategist

Learn The Five Lightbulbs

Created for visual thinkers, The Five Lightbulbs is not just a framework, but an entire world. Click the button below to see it.

The Five Lightbulbs Messaging Framework
Stephan-Spencer

Stephan Spencer

coauthor of The Art of SEO

"Billy's Five Lightbulbs framework will transform your marketing in ways you can’t even imagine."

david garfinkel

David Garfinkel

coach to A-List copywriters and podcast host

"A brilliant construct."

lux narayan

Lux Narayan

Co-founder at StreamAlive

"Billy’s Five Lightbulbs framework allows you to focus on what’s important - and cut out all the crap."

erin

Erin-Ashley Kerti

Founder, Spiritual Mechanic

"The Five Lightbulbs is going to revolutionize marketing."

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Billy Broas

About Billy

Creator of The Five Lightbulbs framework

Billy left a promising career in the energy industry to become a solopreneur and run his beer brewing website full time.

He quickly realized that if he didn't learn copywriting, he wouldn't be able to sell his products.

Billy dove into copywriting and loved it. He started helping other businesses, and that's when everything changed.

Read more about Billy's story here.

ry

Ry Schwartz

Copywriter and instructor for Copyhackers

"After 10 years in the marketing space, I've come to learn the loudest voices often have the least to say; all while the low-key badasses master their crafts and achieve whiskey-clink wins behind closed doors.

That's Billy. He delivers Carl Sagan level genius with James Dean level cool."

david-perell-headshot

David Perell

Founder of Write of Passage

"I built Write of Passage on the back of Billy’s wisdom. For years, he was my #1 marketing advisor, and the course wouldn’t be where it is today without him."

Get Billy's Monday Lightbulb

Each week, get an "aha" moment from Five Lightbulbs creator, Billy Broas.

His newsletter is different because he doesn't talk about shiny objects, short-lived marketing tactics, or social media. Instead, Billy focus on the deep strategies that matter most.

Join 3,000 other entrepreneurs and subscribe today.

Your email is never shared and you can always unsubscribe.

Laura Spinkle Headshot

"Billy's Monday Lightbulb could totally be paid, and what a gift to the world that it's not."

- Laura Sprinkle, Joint Venture Strategist