The Five Lightbulbs
Messaging Framework
Every product needs a strong marketing message. Billy Broas created this simple yet powerful framework to help you find it. Learn The Five Lightbulbs framework below.
See the Framework
Created for visual thinkers, The Five Lightbulbs is not just a framework, but an entire world. Click the button below to see it.
Read Billy's Book
Why do even the brightest people struggle with marketing? In Simple Marketing for Smart People, Billy lays out a simple marketing approach for people who are experts in their topic—but struggle to explain what they do.
Take the DIY Course
Create your core marketing message using The Five Lightbulbs. Then, turn that message into compelling websites, emails, Facebook ads, and more.
Praise for The Five Lightbulbs
Stephan Spencer
coauthor of The Art of SEO
"Billy's Five Lightbulbs framework will transform your marketing in ways you can’t even imagine."
David Garfinkel
coach to A-List copywriters and podcast host
"A brilliant construct."
Lux Narayan
Co-founder at StreamAlive
"Billy’s Five Lightbulbs framework allows you to focus on what’s important - and cut out all the crap."
Erin-Ashley Kerti
Founder, Spiritual Mechanic
"The Five Lightbulbs is going to revolutionize marketing."
About Billy
Creator of The Five Lightbulbs framework
Author of Simple Marketing for Smart People
Billy left a promising career in the energy industry to become a solopreneur and run his beer brewing website.
He quickly realized that if he didn't learn marketing, he wouldn't be able to sell his online courses.
Billy dove into online marketing and loved it. He started helping other businesses, and that's when everything changed.
Read more about Billy's story here.
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