Dear entrepreneurs and marketers...

Introducing The Five Lightbulbs Messaging Framework

Getting more buyers to say "yes" is as simple as turning on the Lightbulbs.


The Five Lightbulbs® framework is a tool that makes marketing simpler, more effective, and less icky.

Test the strength of your product's marketing message by running it through the Lightbulbs. Enter your details below and you'll get the worksheet plus email training.

Lux Narayan

startup founder and TED speaker


Billy's Five Lightbulbs framework allows you to focus on what's important -- and cut out all the crap."

David Garfinkel

World-Renowned Copywriting coach


"A brilliant construct."

David Perell

founder of Write of Passage


"I built Write of Passage on the back of Billy’s wisdom. For years, he was my #1 marketing advisor, and the course wouldn’t be where it is today without him."

Meet The 5 Lightbulbs Creator

The Five Lightbulbs® was created by Billy Broas.


Billy got into marketing in 2010, when he left his career to run his home beer brewing website.


Since then, Billy has been the marketing brains behind some of the top online entrepreneurs and course creators. 


His clients include David Perell, Tiago Forte, Kimberly Snyder, and Ryan Deiss.


An introvert, and definitely not a "natural born" marketer, Billy saw a need to make marketing simpler for people like himself. And thus, the Five Lightbulbs was born.