Does your marketing messaging
turn on The Five Lightbulbs?

The Five Lightbulbs is a simple messaging framework that gets you big results. Business owners and marketers across the world are using it to improve their marketing messaging and attract more customers.

  • Gives customers the lightbulb moments needed to buy
  • Clarifies your marketing message
  • Platform agnostic: use The 5 Lightbulbs anywhere

Download our collection of 5 Lightbulb marketing examples

Get inspired with real-life examples of The Five Lightbulbs.
Includes websites, FB ads, emails, and more.

The Framework

Learn The Five Lightbulbs messaging framework through a fun and memorable visual. Once you see The Lightbulbs, you can't unsee them.

Take the Online Course

Do you have an upcoming product launch, website redesign, or another big marketing push? Use our online course to create your marketing material. Get a messaging map, website templates, writing prompts, and more.

Click the button below to see how our course can help.

"Billy's Five Lightbulbs framework will transform your marketing in ways you can’t even imagine."

Stephan Spencer, coauthor of The Art of SEO

"A brilliant construct."

David Garfinkel, coach to A-List copywriters and podcast host

"Billy’s Five Lightbulbs framework allows you to focus on what’s important - and cut out all the crap."

Lux Narayan, entrepreneur and TED Speaker

"The Five Lightbulbs is going to revolutionize marketing."

Erin-Ashley Kerti, Founder, Spiritual Mechanic

About Billy

Meet Billy Broas, marketing consultant and creator of The Five Lightbulbs framework

At 29 years old, Billy left his career in the energy industry to run his beer brewing website full time. He quickly realized the need to learn marketing.

Billy dove into marketing and copywriting and loved it. Always a curious person, he was thrilled to find that marketing allowed him to study the most interesting topic of all: people.

He saw that just like in real life, the most important thing in marketing is how you communicate with people.

While most marketers focus on short-lived tactics, platforms, and software, Billy focuses on the deep stuff. He helps you find the words, stories, and imagery needed to convey your message.

Read more about Billy here.

"After 10 years in the marketing space, I've come to learn the loudest voices often have the least to say; all while the low-key badasses master their crafts and achieve whiskey-clink wins behind closed doors.

That's Billy. He delivers Carl Sagan level genius with James Dean level cool."

Ry Schwartz, Copywriter and instructor for Copyhackers

"I built Write of Passage on the back of Billy’s wisdom. For years, he was my #1 marketing advisor, and the course wouldn’t be where it is today without him."

David Perell, Founder of Write of Passage

Billy's Monday Lightbulb

Each Monday, get a mini epiphany around marketing, messaging, and being human. Read a sample here

Then subscribe below.