Your Copywriting Will Never
Be the Same
Boost conversions and get more customers with The Five Lightbulbs. This new framework packs timeless persuasion principles into a simple package. Enter your email below to see The Five Lightbulbs in action across ads, emails, sales pages, and more.
Get a Daily Lesson + Swipe File
for Each Lightbulb
Opt-in below and get our 5-part email series bringing you up to speed on each of the Five Lightbulbs. You'll also see them in action inside a cool swipe file.
The Framework
See The Five Lightbulbs framework through its fun and memorable visuals.
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"Billy's Five Lightbulbs framework will transform your marketing in ways you can’t even imagine."
Stephan Spencer, coauthor of The Art of SEO
"A brilliant construct."
David Garfinkel, coach to A-List copywriters and podcast host
"Billy’s Five Lightbulbs framework allows you to focus on what’s important - and cut out all the crap."
Lux Narayan, entrepreneur and TED Speaker
"The Five Lightbulbs is going to revolutionize marketing."
Erin-Ashley Kerti, Founder, Spiritual Mechanic
About Billy
Meet Billy Broas, marketing consultant and creator of The Five Lightbulbs framework
At 29 years old, Billy left his career in the energy industry to run his beer brewing website full time. He quickly realized the need to learn marketing.
Billy dove into marketing and copywriting and loved it. Always a curious person, he was thrilled to find that marketing allowed him to study the most interesting topic of all: people.
He saw that just like in real life, the most important thing in marketing is how you communicate with people.
While most marketers focus on short-lived tactics, platforms, and software, Billy focuses on the deep stuff. He helps you find the words, stories, and imagery needed to convey your message.
Read more about Billy here.
"After 10 years in the marketing space, I've come to learn the loudest voices often have the least to say; all while the low-key badasses master their crafts and achieve whiskey-clink wins behind closed doors.
That's Billy. He delivers Carl Sagan level genius with James Dean level cool."
Ry Schwartz, Copywriter and instructor for Copyhackers
"I built Write of Passage on the back of Billy’s wisdom. For years, he was my #1 marketing advisor, and the course wouldn’t be where it is today without him."
David Perell, Founder of Write of Passage
Get a Daily Lesson + Swipe File
for Each Lightbulb
Opt-in below and get our 5-part email series bringing you up to speed on each of the Five Lightbulbs. You'll also see them in action inside a cool swipe file.
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