The Five Lightbulbs
Messaging Framework

Every product needs a strong marketing message. Billy Broas created this simple yet powerful framework to help you find it. Learn The Five Lightbulbs framework below.

See the Framework

Created for visual thinkers, The Five Lightbulbs is not just a framework, but an entire world. Click the button below to see it.

The Five Lightbulbs Messaging Framework

See the System

Billy turned The Five Lightbulbs framework into a system that powers all your marketing. Use it to write your sales pages, emails, paid ads, and more.

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Stephan Spencer

coauthor of The Art of SEO

"Billy's Five Lightbulbs framework will transform your marketing in ways you can’t even imagine."

david garfinkel

David Garfinkel

coach to A-List copywriters and podcast host

"A brilliant construct."

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Lux Narayan

Co-founder at StreamAlive

"Billy’s Five Lightbulbs framework allows you to focus on what’s important - and cut out all the crap."


Erin-Ashley Kerti

Founder, Spiritual Mechanic

"The Five Lightbulbs is going to revolutionize marketing."

Billy Broas

About Billy

Creator of The Five Lightbulbs framework

Billy left a promising career in the energy industry to become a solopreneur and run his beer brewing website. 

He quickly realized that if he didn't learn marketing, he wouldn't be able to sell his online courses.

Billy dove into online marketing and loved it. He started helping other businesses, and that's when everything changed.

Read more about Billy's story here.


Ry Schwartz

Copywriter and instructor for Copyhackers

"After 10 years in the marketing space, I've come to learn the loudest voices often have the least to say; all while the low-key badasses master their crafts and achieve whiskey-clink wins behind closed doors.

That's Billy. He delivers Carl Sagan level genius with James Dean level cool."


David Perell

Founder of Write of Passage

"I built Write of Passage on the back of Billy’s wisdom. For years, he was my #1 marketing advisor, and the course wouldn’t be where it is today without him."