The Five Lightbulbs
Messaging Framework
Every product needs a strong marketing message. Billy Broas created this simple yet powerful framework to help you find it. Learn The Five Lightbulbs framework below.
See the Framework
Created for visual thinkers, The Five Lightbulbs is not just a framework, but an entire world. Click the button below to see it.
Enroll in the course
Billy turned The Five Lightbulbs framework into a step-by-step online course. Run your offer through it to create your sales page, emails, ads, and more.
Stephan Spencer
coauthor of The Art of SEO
"Billy's Five Lightbulbs framework will transform your marketing in ways you can’t even imagine."
David Garfinkel
coach to A-List copywriters and podcast host
"A brilliant construct."
Lux Narayan
Co-founder at StreamAlive
"Billy’s Five Lightbulbs framework allows you to focus on what’s important - and cut out all the crap."
Erin-Ashley Kerti
Founder, Spiritual Mechanic
"The Five Lightbulbs is going to revolutionize marketing."
About Billy
Creator of The Five Lightbulbs framework
Billy left a promising career in the energy industry to become a solopreneur and run his beer brewing website.
He quickly realized that if he didn't learn marketing, he wouldn't be able to sell his online courses.
Billy dove into online marketing and loved it. He started helping other businesses, and that's when everything changed.
Read more about Billy's story here.
Ry Schwartz
Copywriter and instructor for Copyhackers
"After 10 years in the marketing space, I've come to learn the loudest voices often have the least to say; all while the low-key badasses master their crafts and achieve whiskey-clink wins behind closed doors.
That's Billy. He delivers Carl Sagan level genius with James Dean level cool."
David Perell
Founder of Write of Passage
"I built Write of Passage on the back of Billy’s wisdom. For years, he was my #1 marketing advisor, and the course wouldn’t be where it is today without him."
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