The Five Lightbulbs
Messaging Framework

Every product needs a strong marketing message. Billy Broas created this simple yet powerful framework to help you find it. Learn The Five Lightbulbs framework below.

See the Framework

Created for visual thinkers, The Five Lightbulbs is not just a framework, but an entire world. Click the button below to see it.

The Five Lightbulbs Messaging Framework

Read Billy's Book

Why do even the brightest people struggle with marketing? In Simple Marketing for Smart People, Billy lays out a simple marketing approach for people who are experts in their topic—but struggle to explain what they do.

Simple Marketing for Smart People

Take the DIY Course

Create your core marketing message using The Five Lightbulbs. Then, turn that message into compelling websites, emails, Facebook ads, and more.

Praise for The Five Lightbulbs

Stephan-Spencer

Stephan Spencer

coauthor of The Art of SEO

"Billy's Five Lightbulbs framework will transform your marketing in ways you can’t even imagine."

david garfinkel

David Garfinkel

coach to A-List copywriters and podcast host

"A brilliant construct."

lux narayan

Lux Narayan

Co-founder at StreamAlive

"Billy’s Five Lightbulbs framework allows you to focus on what’s important - and cut out all the crap."

erin

Erin-Ashley Kerti

Founder, Spiritual Mechanic

"The Five Lightbulbs is going to revolutionize marketing."

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Billy Broas

About Billy

Creator of The Five Lightbulbs framework
Author of Simple Marketing for Smart People

Billy left a promising career in the energy industry to become a solopreneur and run his beer brewing website. 

He quickly realized that if he didn't learn marketing, he wouldn't be able to sell his online courses.

Billy dove into online marketing and loved it. He started helping other businesses, and that's when everything changed.

Read more about Billy's story here.