I’m a fan of this new creator economy, but I’ve always struggled with it from a business model perspective. I’ve always preferred the (related) expert industry.


Well, I like clarity, and the expert business model is clear. You have an expertise and you create offers around that expertise. Consulting, courses, coaching, services, books, etc.

Selling products as an expert just makes more sense to me.

But the creator business model? It’s murkier.

Consider this no matter what industry you’re in. Can you easily explain what you do? Or is it murky? If it’s murky, it might be time for a perspective shift.

About the Author

Billy Broas

Billy is the founder of The Five Lightbulbs®.

He got into marketing his late 20's, when he left his career at an engineering company to run his online business. He’s consulted on messaging to top entrepreneurs, including Tiago Forte, Ryan Deiss, and Leila Gharani.

Billy lives in San Diego with his wife, their two children, and an abundance of tasty Mexican food.