Billy's Blog

If you want to hire someone to help you with Google Analytics on your website, there are two types of freelancers:  1) People who can report your website metrics  2)

It was a windy day in San Diego, and the girls and I were taking a stroll. The wind was bothering Laura and me, kicking dust into our eyes. “I

Gotta love this magazine ad for shoe polish. It’s a Lightbulb #5 ad, showing the possibilities of the product, but showing those possibilities in a clever* way.What are the possibilities

Here’s an example of a headline rewrite from when I was working with Tiago Forte on his productivity course, Building a Second Brain. Before: Building a Second BrainAfter: Do you

In my baseball days, I’d stand at bat and repeat the word “patience” in my head. It was a little reminder that helped me perform at my best. Here’s a

There’s an old marketing parable that goes like this: One winter, an old lady walks into a store to buy a new furnace. The salesman points at their newest model