There’s an old marketing parable that goes like this:
One winter, an old lady walks into a store to buy a new furnace. The salesman points at their newest model and immediately jumps into a monologue about the product.
He goes on and on about the furnace’s high BTU rating, its special metal alloy, and the horsepower of the blower.
When he finishes, the woman simply says: “That’s nice, honey, but will it keep an old lady warm?”
Always remember to keep your focus on your customer’s real-life experience, not product details.
