If you want to hire someone to help you with Google Analytics on your website, there are two types of freelancers:
1) People who can report your website metrics
2) People who can tell you what those numbers mean
The first freelancer sets up the analytics on the website, creates a report, and tells their client, “Your website received 10,000 visits in July.”
The second person does the same but also tells their client: “Your website received 10,000 visits in July. But here’s the interesting thing… even though this random blog sent us 3% of our visitors, those visitors were 10X more likely to buy. I recommend reaching out to that blog’s owner and seeing if you can collaborate.”
See the difference?
The first person gives a scientific description; the second tilts that description towards a purpose. The second freelancer can charge higher fees, too.
So maybe you can put a dollar amount on the power of telos.