Billy's Blog

One key — but little talked about — ingredient can guarantee you hit your goals. To explain it, let me share something I read years ago by Ramit Sethi. It’s

Let’s say you’re pricing your product. For many of us, picking a price causes heartburn. What if my price is too high? What if my price is too low? What’s

Boy have I been tempted to make whiskey. Distilling is only one added step after brewing beer, but with two young kids and early mornings, probably a bad idea. Instead,

Another one of my favorite marketing parables. See my commentary at the bottom. Up New Hampshire way, they tell a story of old Daniel Webster, who was asked by a

Lightbulb #3, if you’re doing it right, is about more than just product features. It’s about something deeper. LB3 should be the underlying strategy behind your product. That strategy leads to features,

A common question asked about The Five Lightbulbs is, Which Lightbulb do I emphasize? That’s the key word: emphasize. After all, we could say infinite things in our marketing material, but our