Boy have I been tempted to make whiskey. Distilling is only one added step after brewing beer, but with two young kids and early mornings, probably a bad idea.
Instead, I’ll happily enjoy other people’s whiskey — and their advertising.
Gotta love this Lightbulb #2 ad from Wild Turkey.
Notice the initial group of bridges — bourbons. And Wild Turkey’s admission to being a more expensive bridge to cross.
But then, justifying that premium price because their product is superior.
Not by saying it directly, but by making comparisons that their ideal customer will agree with, that thinner steaks and smaller cars are lame.
Brilliant.
How can you compare your product with its competing Lightbulb #2’s, and without saying it outright?
