Billy's Blog

Big Harry Potter fan over here. And because I can’t help but combine two things I love, let’s talk about how Olivander sold Harry his wand. What do you notice

It’s funny how even though writing is torturous, we’ll still do anything to write. I told my client, Caroline (a top writing coach), about a writing app that doesn’t let

There are different types of marketers. Channel experts are important, no doubt. I enjoy having them as friends. I’ve got a friend who knows YouTube inside and out. Another is

Marketing is like a toupée. You only notice the bad examples.  The best marketing goes unnoticed. It slips under the radar. Remember that when you’re feeling queasy about creating marketing

According to Neil Patel, it’s writing content. I’d have to agree with him, which should be no surprise. When you write good content, it’ll work no matter where it shows

A client had just hired me, and I learned he spent $20,000 designing the sales page for their online course. Yes, $20k just on the page design. And man, was