Why I Prefer Marketing

A decade ago, I made a switch. I left my career at an engineering company.

Before, my day was…

Turbines, gears, wires, electricity, pistons, pipes, trucks, steam, dirt, and rock.

I was a man of science.

But now, my work day is filled with…

Hopes, dreams, fears, struggles, wonder, empathy, relationships, creativity, and storytelling.

Today, I focus on people, and that’s why I prefer marketing.

About the Author

Billy Broas

Billy is the founder of The Five Lightbulbs®.

He got into marketing his late 20's, when he left his career at an engineering company to run his online business. He’s consulted on messaging to top entrepreneurs, including Tiago Forte, Ryan Deiss, and Leila Gharani.

Billy lives in San Diego with his wife, their two children, and an abundance of tasty Mexican food.