Is Lightbulb #1 the Ultimate Lightbulb?

Is Lightbulb #1 the ultimate one in The Five Lightbulbs framework?

If we get Lightbulb #1 correct, does everything else fall into place?

Lightbulb #1 represents, of course, the language of empathy. And if we truly understand a person, and what they want, doesn’t everything else take care of itself? We could either build (or direct the person to) their perfect product.

There’s a reason my blog focuses on understanding our human family.

So if you’re filling out your Five Lightbulbs and are wondering, “Which one do I begin with?” you know where I’d cast my vote.

About the Author

Billy Broas

Billy is the founder of The Five Lightbulbs®.

He got into marketing his late 20's, when he left his career at an engineering company to run his online business. He’s consulted on messaging to top entrepreneurs, including Tiago Forte, Ryan Deiss, and Leila Gharani.

Billy lives in San Diego with his wife, their two children, and an abundance of tasty Mexican food.