Become bored with your website? Tired of your Facebook ads? It’s common for business owners to become bored with their messaging — even when it’s working.
A word of advice: Quarantine any new messaging before introducing it to a thriving environment. Make sure it’s good before poisoning the well.
A story this reminds me of…
Back in college, our senior thesis had us set up a 220-gallon saltwater aquarium. It was beautiful and thriving until one day, we grew bored and decided to introduce a blue damsel.
Being total noobs with fish tanks, we didn’t realize you can’t just drop a new fish in a healthy aquarium. I mean, you can, but it’s risky. What if that new fish is sick?
Our blue damsel, in fact, had a parasite that she spread to her friends, and that was the end of our aquarium. Turns out, you’re supposed to put your fish in a “quarantine tank” before releasing it into your ecosystem.
Please, take the same approach with introducing new messaging.
