According to Neil Patel, it’s writing content.
I’d have to agree with him, which should be no surprise. When you write good content, it’ll work no matter where it shows up. Facebook, LinkedIn, YouTube… anywhere.
Most people seem to take a platform-first approach. They first ask, “Where should I post?” And pay little attention to the quality of their content.
Get great at writing great content; everything else will become easier.
