If you want to get better at writing copy, here’s the quickest hack you’ll find. It’s a question to ask yourself the next time you read a sales letter. Actually, ask this question about any marketing material.
- Sales letter
- Promotional email
- Landing page
- FB Ad
- Magazine ads
- Direct mail
When you come across one of these items, here’s the question: “What’s one thing I’d improve about this ad?”
Let’s say you see a killer ad on Facebook. Even though it’s killer, ask yourself, “What’s one thing I’d improve?” You might substitute a word, make the call-to-action more clear, or improve the visuals.
Ask this question, “What’s one thing I’d improve about this ad?,” and you’ll be surprised at how quickly you develop your copywriting savvy.
