Here’s a word you don’t hear much these days: cobbler.

No, not cobbler as in that scrumptious apple cobbler. I mean cobbler as in the profession. Someone who repairs shoes.

It’s a nice old-fashioned word, isn’t it?

Anyways, I’ll never forget the first time I visited a cobbler…

I was hanging out with my girlfriend and with this goofy grin on my face said to her, “Guess what I’m doing tomorrow morning? I’m visiting the cobbler.”

Major eye roll.

But I didn’t care, I was heading to the cobbler’s the next day. I had to go.

You see, just the day before, I brewed a batch of oatmeal stout. And some of that beautiful (but stain-inducing) black liquid splashed all over my nice boots, which I probably shouldn’t have been wearing while I brewed, but did anyways.

Lesson learned, and off to the cobbler I went.

There was an older man behind the counter. He moved slowly, and I was skeptical he had the strength to scrub out the stain.

I asked him if it were possible, and I’ll never forget what he said.

He looked up from my boots and stared me directly in the eyes. I’ll never forget his big bushy eyebrows. In a Dumbledore-esque voice, he said…

My boy, in here, anything’s possible.

Cobbler’s got this! His words were all I needed to hear. I walked out of his shop, knowing I was in good hands.

Make sure every client or customer who puts their trust in you feels the same.

About the Author

Billy Broas

Billy is the founder of The Five Lightbulbs®.

He got into marketing his late 20's, when he left his career at an engineering company to run his online business. He’s consulted on messaging to top entrepreneurs, including Tiago Forte, Ryan Deiss, and Leila Gharani.

Billy lives in San Diego with his wife, their two children, and an abundance of tasty Mexican food.