There are different types of marketers.
Channel experts are important, no doubt. I enjoy having them as friends.
I’ve got a friend who knows YouTube inside and out. Another is a wiz with Twitter. And another is a master of Facebook Ads.
What are marketing channels? Think of them like river channels. Rivers carry water, sediment, and fish downriver. Your marketing channels carry your words.
But getting the words correct first, upstream, is most important. My Facebook-master friend can only do so much with broken messaging.
How do you help your customers? Why do they choose you? What’s the transformation you provide?
Dial these in before sending your messaging downriver to the channel experts.
