Lightbulb #3, if you’re doing it right, is about more than just product features. It’s about something deeper.
LB3 should be the underlying strategy behind your product. That strategy leads to features, which then lead to customer benefits.
Let’s look at an example.
Below, you’ll see a beauuuutiful kettle I owned when I was actively brewing beer. It’s called The Blichmann Boilermaker, and it’s the Porsche of brewing kettles (Yes, I’m a geek).
The Boilermaker has many features, as you can see, but it’s the kettle’s underlying strategy that makes it a successful product. It’s not a spaghetti pot with a few features for brewers. No, it’s a brewer-designed kettle.
See the difference?
Focus on your product’s Lightbulb #3 first. Features flow from there.
