Billy's Blog

It doesn’t meet my standards, but this thing is still scary good. Happy Valentine’s Day. https://www.youtube.com/watch?v=8nXXh_mpFkQ&feature=youtu.be

Released in November, ChatGPT has opened the world’s eyes. We are now beginning to realize how the future will change thanks to Generative Artificial intelligence (aka Generative AI). Being smack

If your high-school English teacher were to sit down and read your copywriting, she should lunge for her red pen. That’s how you know you’re writing good copy. When you’re

A person who enjoys torture tries to write perfect copy right out of the gate. Don’t do it. You see, the best copywriting is compact. And you can’t make something

If you want to get better at writing copy, here’s the quickest hack you’ll find. It’s a question to ask yourself the next time you read a sales letter. Actually,

Read business books? Lots of them fail to deliver practical advice. Not copywriting books. And especially not the ones below. Here are my top five choices for your boosting your