Billy's Blog

Become bored with your website? Tired of your Facebook ads? It’s common for business owners to become bored with their messaging — even when it’s working. A word of advice:

Ever feel like you and a friend can look at the exact same thing, but see something totally different? Here’s an example… In my 20’s, I moved to a new city and

My copywriting teacher, someone I greatly respected, sent me this at the start of our training: After reading his email, I felt two things. First, a sense of pride. Second,

Here’s a word you don’t hear much these days: cobbler. No, not cobbler as in that scrumptious apple cobbler. I mean cobbler as in the profession. Someone who repairs shoes.

A decade ago, I made a switch. I left my career at an engineering company. Before, my day was… Turbines, gears, wires, electricity, pistons, pipes, trucks, steam, dirt, and rock.

“Billy, this is the most important lesson you’ll learn over these next 12 months. So pay attention.” I had just hired my copywriting coach, David Garfinkel, and couldn’t be more