A client had just hired me, and I learned he spent $20,000 designing the sales page for their online course. Yes, $20k just on the page design.
And man, was it beautiful.
If you were to show this page to the average person, they’d ooh and ahh and say, “You did a great job with this page. It’s beautiful.” And it was.
But did it make sales? Nada. Not a dime.
Tons of effort went into the look of the page. But little went into the words.
Remember, it’s words that sell.
