The Five Lightbulbs introduces a new way of doing marketing. It’s simple, enjoyable, and powerful.
You can use the framework on your own, but many business owners and marketers want help. That's what this page is for. From cohort-based courses to copywriting, we offer a variety of training options. Read below to find what's best for you.
Strengthen Your Marketing
Over 100 businesses across the world are using The Five Lightbulbs to:
- Upgrade their product messaging
- Position their products
- Differentiate their brand
- Split test paid ads
- Find new SEO opportunities
- Make a splash with their product launches
The results are clear: Run your product through The Five Lightbulbs and your marketing will emerge stronger.
Do It Yourself
Our DIY program is the best place to start. It's called The Five Lightbulbs Method.
You'll pick a product or service, run it through the process, and upgrade its messaging. This option is a good step #1 because it's self-paced and our most affordable option.
However, if you're looking for direct feedback on your marketing, the below options can help.
Done With You
As the name implies, with this option we don't do the work for you -- but we help you out. You can choose to either join a group of other smart business owners in our cohort-based course. Or, if you'd like a private experience, we can do a private workshop for you and your team.
Cohort-Based Course
The cohort-based course has the unique advantage of getting many trained eyes on your messaging before you deploy it publicly.
Inside our cohort-based course, you’ll run your product through the Lightbulbs with a group of other business owners. Each week, you'll meet on Zoom and work on your next assignment. You'll walk away with an upgraded, distinct message for your product. Plus the web pages, emails, ads, and other marketing material to get it out into the world.
The cohort is a great option if you enjoy connecting with other business owners. Our participants create tight bonds and we have a strong alumni community.
The name of our cohort-based course is Keystone. Follow that link for more details.
Private Workshop
Want our help but don’t want to join a cohort? With this option, we come to you. We’ll visit your business and help you upgrade your messaging.
Your workshop can be done over Zoom or in person — your choice. Reach out and ask for more information about team training.
Done for You
If you have the budget and would rather just hand off the work, we can help.
Copywriting
Copywriting is our specialty, which isn't too surprising since The Five Lightbulbs is a messaging framework.
Our copywriting services can upgrade your product launch, sales page, or website redesign. If it requires words, we can make those words sell.
Reach out to ask about our copywriting services.
Consulting
Billy Broas is available for consulting on a limited basis. The big things he can help you with are:
- Revamping a product's messaging
- Implementing The Five Lightbulbs to align your messaging and increase sales
- Developing a strong Lightbulb #3 (your differentiator)
You have two options for hiring Billy:
1) Book a VIP Day
2) Hire Billy on retainer (Currently Full)
Send a message through the contact form for availability. Please plan ahead as Billy's schedule fills up quickly.
Not sure what you need?
No worries. Reach out, tell us your situation, and we’ll point you in the right direction.
Client results
Tiago Forte
Billy was Tiago Forte´s marketing advisor in the early days of Building a Second Brain and helped turn the course into a massive success.
Click here to read the case study.
David Perell
David Perell had traction with his online course, Write of Passage, and wanted to take things to the next level. Billy helped David double his launch revenue and turn his solopreneur business into a full-fledged company.
Click here to read the case study.